If you see this page, it is because you should be using our services.
The purpose of this third-party pixel is to collect data from the performance API of JavaScript with the aim of building a model that estimates the amount of CO2 generated by websites. Specifically, we gather the following information:
Our solution measures the carbon emission and energy consumed by each website visit. To this end, we use an adTag which is embedded in the website. Upon the rendering process of the web, the web from our client calls our domain carbonpub.hiili.org to download the adTag using a specific URL. Our adTag collects several attributes from the browser (none of them including personal data) and sends them to our backend server sitting at server.hiili.org. Upon the reception of these attributes in the backend, our solution uses them to compute the energy consumed by the ad as well as the carbon emissions associated with the website using our proprietary technology.
We access the data by inspecting the HTML of the ads and analyze the requests and responses the ad performs to the different pixels and tags that serve to load the ad’s content and track events with third-parties.
The collected information is also stored in a secure backend server located at Amazon Web Servers (AWS). Access to the server is limited to the team working on this project and is protected by user and password credentials.
We want to make it clear that our solution does not engage in any practices that compromise your data privacy. Specifically, we do not handle any ad targeting, geo-targeting, or buy/sell any data. We do not collect or use device IDs, employ any methods to track users, or gather information from users across multiple devices. We also do not gather any personally identifiable information (PII) or utilize PII for any purpose. Our commitment to your privacy extends to our advertising practices as well, as we do not conduct direct retargeting or contextual targeting. Furthermore, we do not capture hyperlocal data upon serving the pixel, maintain user profiles or models, use cookies, or access the local storage of the user. Your trust is important to us, and we take your privacy seriously.